I don't have a price comparison for this vs. store bought granola and honestly it's probably comparable to some higher end bagged granola because of the multiple kind of nuts and dried fruit, but sometimes the health benefits outweigh the cost savings. I know exactly what went into this. There's no high fructose corn syrup or crazy preservatives and that makes me feel a little better. According to the recipe site the exact recipe gives 8.3 g of protein per serving (30 servings per batch) and 5.8 g of dietary fiber.
In the future I'd love to make it with local fruits that I've dried myself and locally sourced honey, but for now this is SO much better than an overpriced double-chocolate muffin from the cafeteria.